So your company set up a Twitter account, added a photo and is now ready to make that first tweet but no words come out….It’s okay it happens to the best of us. I bet your next question is “How do I get all the information I want out to every follower in 140 characters?!” No fear, I am here to give you tips on using your Twitter account for public relations!
Since you already made an account you are already one step closer to ultimate success in the social media world!
Here are a few great essentials from PR News to get started:
- Brand your Twitter page with your company’s logos, slogans and other items that show followers who you are.
- Create hash tags to get followers more interactive.
- Monitor tweets made by followers to help improve your company’s mission.
- Create traffic to your other websites by adding Facebook, Linkedin and other website links to your page.
- Market upcoming events
– I bet your wondering, “what the heck is a hash tag?!” Don’t fret! I got you covered. The term “hash tag” is mentioned almost everywhere now-a-days, but someone new to the whole Twitter world may be slightly confused. Yes, it is the symbol that looks like a tic-tac-toe board, however it has many other uses besides placing x’s and o’s on it.
Hash tags allow you to see who’s talking about your company or service. For example, say someone places a #pepsi in their tweet. Click on the link and it will take you to a page of other tweeters using the #pepsi phrase.
Come up with creative hash tags to create conversations among others intrested in what you have to say or simply to make contests (like Cheggs #cheggmeout).
For more do’s and dont’s for hash tags check out Grace’s blog!
– Now most of us have already mastered the ‘create event page’ on Facebook, but how do you market an event on Twitter?! Easy…use HASH TAGS! yay!
Come up with a creative hash tag and tell followers to retweet it to spread the word. After you’ve established that perfect hash tag begin to tweet about the event. Tell followers who will be there, what activities will be taking place or anything else related to the event. If your event is big enough make its own Twitter account!
If your curious how to promote your event through blogs, foursquare, Linkedin, etc… read Rich Brooks blog!
So now that you have the basic tools to making a successful Twitter, flap those wings and begin to fly!